Edtech – Turning heads in Pakistan


“Technology will never replace great teachers, but it’s transformational in the hands of great teachers.”

– George Couros, The Innovator’s Mindset

EdTech is “the study and ethical practice of facilitating learning and improving performance by creating, using and managing appropriate technological processes and resources.”

-Association for Educational Communications and Technology (AECT)

Where is Edtech headed?

Classroom education has radically shifted in recent decades. As the education industry undergoes a period of change, the focus is shifting from memorizing large amounts of information to analyzing, learning, and grasping concepts. Today, it’s not about what is taught in school but rather how it is taught. This is where educational technology is gaining traction.

How is Edtech transforming Education Landscape in Pakistan?

The Covid-19 outbreak has kept students of all ages at home for months. Particularly low-income schools struggled to keep students engaged. At this point, many affluent private educational institutions had already switched to remote learning. This pandemic has greatly facilitated technological development.  The startup community in Pakistan has taken advantage of this opportunity to either develop independent learning solutions or partner with other players, such as government institutions, telcos, and non-profit organizations.

A wide range of Edtech products and services are available in Pakistan for students at primary, secondary, high school, and university levels.  Burka Avenger, Quaid se Batain, and Taleemaabad’s digital series are just a few animated series that made children develop their interests and taught them valuable life lessons, such as the importance of privacy, safety, and money management, honesty, and hard work. Furthermore, some platforms provide continuing education in digital marketing, entrepreneurship, programming, and research for professional development.

Pakistan’s Edtech industry is experiencing unprecedented growth, and the opportunities for collaborating with Pakistani professionals to establish new Edtech outlets are endless!

Interested in exploring more about Pakistan’s Edtech space? Reach out here

To get more insights, Head over to Pakistan Software Export Board (PSEB)’s “IT Industry roundups 2021″. This year, the 15 verticals are being updated, and 10 new verticals are being covered through a nationwide survey to map various IT industry verticals, their size, players, capabilities, and skillsets. The survey’s findings will also be used to develop initiatives/programs for strengthening of IT industry. These roundups will have a national and international reach and present an excellent way to showcase your firm’s achievements, capabilities, and success stories. The roundups shall also help identify business opportunities and new markets, allowing companies more opportunities to grow.

If your company works in the realm of Edtech and you want to scale your business globally, complete the survey today!


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