What is trending in the hyper-casual market? What kind of hyper-casual games we must create to stay on top of the line? What are the marketing tips required for developing a successful hyper-casual game? If you are wondering about any of this and intend to know more about the hyper-casual game industry in particular this conversation is solely for you! The insightful discussion was led by Ekaterina Dekalenkov, a Business Developer at Ketchapp Ubisoft.
She started off by stating some staggering figures in hyper-casual market that there were 12bn app downloads in 2020 ( compared to 8bn in 2019) that reached $3bn ad revenues in 2020 ( compared to $1.5bn in 2019 ) and this game segment occupies 30% of the mobile games development. The hyper-casual games industry is really competitive with high CPIs, but it’s a sustainable segment with low entry barriers. She talked about the core principles to keep in mind when creating an HCG that included 1) Instant fun 2) Satisfying 3) Simple to understand 4) 1 finger controls 5) 30-sec level playtime. She discussed the ad-based business model mentioning how companies generate money when gamers watch videos & ads when playing games, but worth mentioning is the fact that 90% of players will return after a week, post installing a hyper-casual game. That’s because the fun and viewers’ play span is short-lived and the real challenge is to monetize the game within that short cycle.
Any favorite genre when focusing on making a hyper-causal game? She replied in positive by mentioning some of the best games proved by the market.
- Runner Games
- IO ( Closed arena games )
- Aim game
- Light Puzzles
- Light idle
- Simulation ( DIY, ASMR )
“Hyper causal games in current times need to be modern, immersive that provide a 3D enjoyable experience with different tasks included inside to make it a highly interactive game for the audience”
“Hyper casual simulation games started their rise in October 2019 and even became the #1 most downloaded HC genre in March 2020”.
She concluded by diving in-depth about the focus factors in HCGs to ensure their success in the market by pinpointing game depth, creative freedom, and smart hacks.
To watch the full conversation click below!